Did you know that more than 75% of Americans use social media? That is over 24 MILLION people. Businesses not using social media – and those not using it efficiently – are losing a chance at a great opportunity; one that can make your business hundreds of thousands of additional dollars. Is your business efficiently managing its social media presence?
Every business, large or small, needs a social media presence. It is an essential piece of every business’s marketing strategy. CompuGeaux will get you connected with the millions of social media users across the country. We will make your business more visible by taking your social media out of obscurity. With Social Media Management from CompuGeaux, you will better connect with your customers. This increased awareness about your brand leads to boost in your sales and ultimately your bottom line.
Social Media and Your Business
The first benefit of social media for business is its ability to generate organic brand awareness. As we know, a major component of building credibility comes from creating a brand identity. While other marketing materials, such as a website and business cards, have been the go-to items for new businesses, social media should be added to the roster.
Social media allows a business to share its brand across various platforms and create a consistent and unified look, feel, and voice. This consistency is the foundation for a reputable brand and business. By using the same logo, brand colors, bio descriptions, and links to your business website, you create an authentic online presence.
Stellar Customer Service
In a world where customers expect white glove experiences, social media is a wonderful avenue for delivering on those demands. Since social media is all about interaction and dialogues. it’s a natural place to surprise and delight your potential and actual customers. Social media profiles allow businesses to communicate, proactively or reactively, to their followers in real-time.
When followers comment or pose questions and a brand responds in a timely and knowledgeable way, it conveys the business’s dedication to customer satisfaction and experience. This kind of engagement goes a long way in fostering loyalty and solidifying a positive impression in your followers’ minds.
Low-Cost Way to Acquire Leads
By investing some time into understanding your target audience and tailoring your posts, aesthetic, and even platform presence, a business can quickly grow its following and create a captive audience. Take cues from your competitors and distinguish your brand from the competition.
Once you’ve honed your social media branding, your follower base will grow and be full of potential customers. How do you know they’re prospective leads? They’ve opted-in to follow your business; this means they’re interested in what you have to offer! What better way to cultivate the right customers than through social media? Systematize your social media efforts to give your audience what they want and save your business hours of time by employing automation tools.
Increase Website Traffic and Search Ranking
Another benefit of social media for business is its direct impact on website traffic and search ranking. On social media profiles, businesses can list their website URLs, so a visitor needs to look no further than above the fold to find a website link.
Beyond the bio section of a social media account, actual social media posts afford opportunities to add more links to your business website. The most effective Twitter posts include an image, caption, and URL. The visual, relevant caption, and inserted link all serve to get a person to take a specific action (i.e. visit the website). The more URL clicks, the more website visits a business gets. It’s a winning formula that applies to every other social media platform.
Interestingly, social media also affects your search ranking. When your social post links to your website or blog content, those links help search engines discern that your website is reputable and should rank for specific keywords. As we know, Google’s algorithm is continually evolving to weed out spam websites and appropriately rank websites that are legitimate. By incorporating social media into your marketing strategy, you can positively influence your search ranking without being a search engine optimization guru.
Contact CompuGeaux if you have any questions or are ready to raise your business’s social media out of obscurity. A dedicated Social Media Specialist will work with you to develop a custom social media strategy specifically tailored for your company. Each package will include the following;
- Social Media Management Specialist
- Social Media Audit
- Set-Up and Updating of Social Media Accounts
- Custom Content Creation
- Much More!
With pricing as low as $199/month, CompuGeaux is the affordable choice for your social media management needs. Get of piece of that 24,000,000 person pie today. Contact us now and let’s move your business’s social media out of the Dark Ages and into a Bright Future!